Shorts for busy operators

One useful idea.
Under 90 seconds.

Quick lessons on building, positioning, and automation. Each video gives you one idea you can use in your business today.

Watch on YouTube

Last updated: 1 August 2026

Latest lessons

Start with the problem in front of you.

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AI outreach

Keep the work personal, paced, and easy to review.

Keep AI Outreach Batches Small

John explains why smaller, personalized AI outreach batches are easier for Claude to handle.

Watch an Agent Send LinkedIn Requests

John verifies that an agent sent LinkedIn connection requests and will follow up after acceptance.

Rewrite AI DMs to Sound Human

John shows how a tighter rewrite makes an AI-drafted LinkedIn DM sound more direct and natural.

Use Hormozi Feedback on Cold Outreach

John uses an Alex Hormozi skill to review contacts and connection notes before updating outbound messages.

How LinkedIn Detects Automated Behavior

John explains how perfect, sequential timing can reveal automated LinkedIn activity.

Platform rules

Reach people without ignoring the limits of the platform.

Skip Sales Navigator for First Contact

John shows how a connection-request note can replace paid InMail for first contact.

Rank Leads by ICP Fit and Signals

John explains how Claude ranks leads by role, company, named tools, pain, and fit with the offer.

Read the Rules Before Reddit Outreach

John explains why AI outreach should read each Reddit community's rules before it acts.

Why LinkedIn Automation Risks a Ban

John explains why his LinkedIn tools restrict spam and respect platform limits.

Do Not Automate on Day One

John explains why AI outreach should begin with human review instead of full automation.

Claude workflow

Choose the right setup before asking Claude to act.

Customize a Claude Skill With a New Rule

John shows Claude adding a new competitor-versus-partner rule to a reusable skill.

Claude Code, Cowork, or Chat?

John explains why he prefers Claude Code for work that needs more tools and API access.

How Shared Skills Handle API Keys

John checks how a shared Claude skill keeps his API keys out and prompts each user to add their own.

Reset Claude Without Losing Context

John explains how to move into a fresh Claude chat while carrying over the context that matters.

Plan Before Claude Code Builds

John explains how Plan Mode works through the build, risks, options, and questions before Claude Code starts.

Build and connect

Move from a useful idea to a working, connected tool.

Why APIs Can Be More Reliable

John explains how MCP connections can fail while APIs are called only when needed.

Build With Sonnet, Run With Fable

John explains why setup and ongoing operation call for different AI models.

Your Product Is Never Done. Launch It.

John explains why operators should launch useful products before they feel finished.

MCP vs API: The Toolbox Difference

John uses a toolbox comparison to explain how MCPs and APIs organize access to tools.

Turn a Finished Build Into a Skill

John shows how to package a completed app build into a Claude skill that guides someone toward their own live app.

Judgment and positioning

Make sharper choices about models, prompts, products, and buyers.

Choose the Right Claude Model

John explains how model speed and intelligence affect which model fits a task.

Prompt the Problem, Not the Solution

John explains how full project context and a clear problem help Claude find a better answer.

A Product for Everyone Converts No One.

John explains why a product for everyone converts no one.

Find Your ICP in 81 Seconds.

John explains why a useful ICP needs specific demographics, work context, and pains before choosing where to reach people.

AI Skills Make People More Valuable

John argues that people who know how to direct AI gain value by producing apps and code faster.

From the archive

An earlier prompt library for fast app ideas.

100+ Prompts for Instant Lovable Apps

The Short scrolls through more than 100 prompts for building instant apps with Lovable.

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