10-person pilot cohort

Build Your Own AI SDR. In 3 Weeks.

A 10-person pilot cohort with John, Balázs, and Alex. One week to prep your stack. Two weeks to co-build. Claude-powered, runs on your stack.

Read the full breakdown ↓

The outcome

What you'll have at the end of the intensive

“Same architecture as the SDR bot I run in my own business. 177 sales meetings in 4 months, all bot-booked.” John

The cadence

3 weeks. One working SDR.

Week one is yours. Weeks two and three are ours together. You walk out with an AI SDR running on your stack.

Cohort begins Monday, June 1, 2026
Week 1 · Jun 1–5
Preparation & onboarding

Get your stack wired before the build starts.

  • Two office hours that week: drop in, we audit your tech stack together
  • Private Slack channel for ad-hoc unblocking the rest of the time
  • Pre-reads & setup checklists shared up front
  • By Friday: Claude, CRM, inbox & webhooks all working
Self-paced + 2 office hours.
Week 2 · Jun 8–12
Intensive: build the core

Ingest, qualify, respond. Your SDR comes alive.

  • Inbound ingestion: forms, Calendly, lead-magnet webhooks
  • Lead scoring & routing logic
  • First-touch + 2-step follow-ups in your voice
  • Daily 1–2h live session + daily office hours
Mon–Fri. Live, cohort-wide.
Week 3 · Jun 15–19
Intensive: ship & harden

Pre-call briefs, post-call follow-ups, live alerts.

  • Pre-meeting brief in your inbox before every call
  • Post-meeting follow-ups generated from call notes
  • Hot-lead routing: Slack, Telegram, or email
  • Cohort demo day. You leave with it running.
Mon–Fri. Live, cohort-wide.
Why week 1 exists

Weeks 2 and 3 are pure build time. No setup, no fixing logins, no chasing webhook permissions, no "wait, do I need a Claude Pro plan?" That only works if your stack is wired before day one of the intensive, which is exactly what week 1 is for.

1–2h live, daily
Weeks 2–3, Mon–Fri. Recorded for replay.
10 builders only
Direct access to John, Balázs & Alex throughout.
Slack + office hours
Unblocking on demand. You never stay stuck.

Who this is for

Built for operators with a real pipeline.

Be honest with yourself

Who this is NOT for

The investment

$1,997. One cohort. One build.

Full price

$1,997

Deposit today

$197

Balance due before kickoff

$1,800

Refund triggers:

  • → We don't hit 10 deposits within 14 days → full refund, no questions
  • → You change your mind before the balance payment date → full refund

Set expectations

The catch

This is a pilot. We only run it once. We only run it if we hit 10 deposits in the next 14 days. If we don't, every deposit gets refunded in 24 hours and we go back to the drawing board. After this cohort, the price goes up and the format may change.

One Cohort. Ten Builders. Three Weeks.

Reserve Your Seat: $197 Deposit

Refundable. 14-day window. We email you the moment the 10th seat is claimed.

Questions

FAQ

What if I can't make a live session?
All sessions are recorded. But the bot you walk out with is built on the calls. You'll ship slower if you skip live. Plan to be there.
What stack do I need?
A Claude account (Pro or Max), an inbox you control (Gmail or Workspace), and whichever CRM you already use (or none, we can wire it directly to your inbox + Calendar).
Do I need to know how to code?
No. The build uses Claude + Claude Code. You'll be reading and editing prompts, not writing Python.
What if 10 deposits don't land?
Full refund within 24 hours. No questions, no upsell to something else.
Can I get on a call with John before depositing?
No. The full offer is on this page. If anything is still unclear, email john@johnpeslar.com.
When does the cohort run?
The cohort runs June 1–19, 2026. Week 1 (Jun 1–5) is self-paced prep with 2 office hours. Weeks 2 and 3 (Jun 8–12 and Jun 15–19) are the daily live intensive: Monday through Friday, 10 sessions total. Deposit deadline is May 31. If we don’t hit 10 deposits by then, everyone gets a full refund.